Healthcare Digitalisation Era In The UAE

Posted on DoctorUna News By DoctorUna - Published on 2016-04-14

In a recent survey conducted by Doctoruna.com, the leading online medical directory and doctor appointment booking website, users were asked about how they find healthcare professionals, 78% of patients answered that they search for doctors online while a smaller percentage ask family & friends. In regards to booking appointments, 63% say they prefer to book their appointments online rather than through a call center and 66% of users confirmed that they are comfortable sharing their medical records online with their doctors.


With over 92% of Internet penetration* in the UAE and 72% smart phone penetration in the GCC, there is an increased demand from consumers to solve healthcare needs online or through digital platforms.

Doctoruna.com witnessed over 2 million unique visitors in 2015, the platform allows users to search for doctors & dentists, book appointments online, send inquiries and access Reviews and Ratings. When users were asked what were the primary things they look for when searching for healthcare professionals, 59% said insurance coverage & educational background played a key role in their decision to visit a specific doctor, followed by 26% that searched for reviews and patient ratings, while only 15% considered the location or area as a priority.


With over 2000 doctors listed covering more than 80 specialties on Doctoruna.com across 4 countries in the Middle East, the company has also launched a mobile-friendly website and developed a mobile App for Android, IOS and BlackBerry Devices. Download Doctoruna.com mobile app.

Regional healthcare facts in numbers:

  • 48% access Doctoruna.com through smart phones
  • 45% use the mobile app to book their appointments
  • 60% of appointments booked occur outside office hours – when clinics are closed
“We thrive to empower patients to improve their decisions and access to care and enable doctors to increase their efficiency; and it is what we do best everyday” said Reem Haj Ali, CEO of Doctoruna.com. The website is a fully bilingual (Arabic/English) platform, allowing users to search for doctors by: specialty, clinic location, insurance coverage, medical condition, doctor gender, or language(s) spoken by the Doctor. By automatically detecting the location of the user through their IP address, results matching their searching preferences will display the right doctors for their choices.


About Author


DoctorUna.com launched in the United Arab Emirates in 2012, Egypt and Jordan in 2013 and recently in Kuwait in 2014. The purpose of DoctorUna is to allow patients to quickly search for doctors from across a broad range of specialties, compare them and easily book a convenient appointment. DoctorUna gives doctors access to a larger pool of patients, streamlines and better manages their appointment booking process so they can spend more time caring for patients.

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