The introduction of social media online platforms has transformed and reshaped our world. For billions of internet users, their world starts and ends in these social media circles. Facebook is one of the most popular social media platforms with 2.4 billion global users. Other social media sites such as Whatsapp and YouTube also follow suit with more than 1 billion global users each.
There are more than 3.5 billion online users worldwide. And one in every three people has social media accounts. The adoption of the latest technologies has seeded a new revolution. It has changed the way you access information or news or make new friends and partners. The impact of online social media has given rise to dramatic changes in society. From being a trivial entertaining platform to a significant part of your daily life, social media has become a permanent fixture in your life. In this tangled mesh of digital and natural worlds, the users are often seen oscillating in-between to accommodate both!
Be it politics, workplace, home, educational centers, or entertainment hubs, social media has managed to insinuate itself everywhere. It is also growing and evolving at an alarming rate. For example, in the year 2006, Facebook secured 7.3 million verified and registered users, and in the year 2019, the social media giant claims to have 2.38 billion registered and active users. You may call it the leap of technology!
Social media is now a trillion-dollar market. Social media sites such as Messenger, WeChat, Instagram, QQ, Tumblr, Qzone, and Tik Tok enjoy millions of monthly active users (MAU).
The Side Effects of Using Social Media
Social media is now a fundamental tool that helps billions of users get quick information and connect to other people. However, it is also addictive like a drug. You may compare it to an addictive drug that is highly adaptable. It adjusts and conforms to your behavior and preferences, making it useful, engaging, fun, and equally addictive.
In the latest research study done by researchers at the University of Pennsylvania, they feel that the limited and marginalized use of social media platforms could be good. They studied and observed 143 undergraduates from the university. They were divided into two groups, one group was told to use Facebook, Snapchat, and Instagram for ten minutes each, every day for three weeks. The other group was told to gain normal access to social media for three weeks. The outcome was posted in the 'Journal of Social and Clinical Psychology'. It was seen that the social media interactions helped in reducing symptoms of loneliness and depression in the group that had limited access to social media platforms. Both the groups exhibited decreased signs of anxiety and fear of having missed out, which implied that self-monitoring may be beneficial in the long run.
The Sundry Advantages of Social Media
Offering Real-time Business Intelligence
Social media can be a hidden goldmine and ideal too to boost your businesses. It is a transparent platform that showcases unfiltered, raw, and real-time communication between consumers and businesses. You can get detailed info about a particular brand, whether it is doing well, and analyze its customer reviews. Everything is out there for open analysis.
Best Customer Service
As per the 2018 'Sprout Social Index', 50% of the consumers use social media to ask queries, post comments, and raise their concerns. You can avoid making odd phone calls or writing emails. Using social media customer service, which is instant and up to the point, is always a smart choice. You can have informative conversations with your clients or customers. And anyone using the online platform (your customers and competitors) can witness your interaction sessions. Positive and meaningful interactions are good plus points for any business.
Curating Customer Content in a Moment
For greater engagement with customers, social media is the best place. You can see pictures and read stories related to your target audience. You can also monitor your suggestions, mentions, and tags to boost better customer interactions to be shared with others. Reputed mega brands and retailers often curate real customer images to be used in their positive marketing campaigns.
Today, social media platforms form the foundation of modern society. Your social connectivity may grow via digital interactions, and yet, you have to adapt to losing out on face-to-face physical communication.
DoctorUna.com launched in the United Arab Emirates in 2012, Egypt and Jordan in 2013 and recently in Kuwait in 2014. The purpose of DoctorUna is to allow patients to quickly search for doctors from across a broad range of specialties, compare them and easily book a convenient appointment. DoctorUna gives doctors access to a larger pool of patients, streamlines and better manages their appointment booking process so they can spend more time caring for patients.